Owning vehicle that is different in value, technology and speed has become a new trend of consumers recently. The project requirement is to capture the trend and spread the brand concept which is “Proud – Excitement – Trust”, helping users to unleash from substantial world.

So we shone a spotlight on some highlighted models and attract users through setting a road in the showroom. By introducing the concept “Riding Experience for Freedom”, the Bigbike shop aims to be a Place that is touch-able and sense-able of joys, encouraging user to feel the freedom in riding.

• Establishing the “Freedom” concept for Bigbike shops through out Vietnam.

• Establishing the brand identity and operation standard consistently nationwide.

• Making the standard guide manual.